The Sales Woman's look at Competition - Selling Styles




When working as a representative of a company in an industry that is having a hard time in this economy, everyday it is a challenge. The mission is not only to capture the market share but to grow enough of a reputation to become the "go to" person in a territory.
While trying to create "an edge", you have to study the competition. They all come with different work styles, personalities, tools of the trade and some come with a business agreement.

My style is friendly, (relationship), positive follow up, (account servicing), and helpful, (solving style).
 Funny... I thought that I was unique but after taking a look around, I discovered that I am quite average. Most representatives have a blended style.
Which of these styles do you resemble?

The Relationship Selling Style:
This style is all about cultivating a close, personal rapport with the prospects and customers. Relationship sellers are known for their friendliness and outgoing personalities.
The Technical Problem-Solving Style:
Most companies today have several online products they offer their clients - and as a sales professional you are well versed in these. Today's clients want to work with someone that has social networking skills. A representative that can help them stay on top of the current trends. These individuals tend to be quite analytical, and they excel at establishing technical credibility in front of their prospects.
The Account Servicing Style:
Sales professionals who use this selling style focus on keeping existing customers happy while asking for more business. This service-minded style is built upon a foundation of responsiveness, proactive follow-up, and a strong commitment to doing what is right for their clients.
The Assertive Style:
Assertive style sales professionals sell through strength of personality. Strong assertive style reps typically bring that difficult-to-train, "fire in the belly" approach to the work. They are extremely competitive, self-assured, intense, and assertive.
The Business Partnering Style:
Sales professionals who establish a business consulting relationship with their customers employ this style. Business Partners understand strategic issues and market conditions that influence business practices. They excel in helping their customers "grow" their businesses. Successful business partners display excellent big-picture thinking skills, market knowledge, persuasive communication capabilities, and creativity.

Whatever your style, be sure to stick to it and always follow up.